At HeySweet, we’re inspired by Taiwan’s rich culinary heritage, especially the traditions of Tainan—the “City of Sugar” and the place where I grew up before becoming part of the U.S. 

Surrounded by the legacy of sugarcane cultivation and the timeless flavors of brown sugar, I felt a deep desire to share this part of my roots with the world.

From the refreshing winter melon tea of summer to the comforting brown sugar remedies passed down through generations, these flavors are an integral part of Taiwanese culture. Inspired by these traditions, we created HeySweet’s brown sugar jelly to bring these cherished tastes into modern life.

By blending natural ingredients with innovative techniques, we’ve transformed classic recipes into convenient brown sugar jelly cubes—perfect for busy lifestyles while staying true to their origins.

Whether it’s the refreshing taste of summer or the comforting warmth of tradition, our jelly bridges the past and present, offering an authentic taste of Tainan and Taiwan.

We’d love to hear about your experience with HeySweet Jelly and hope to be part of your sweet moments.

Julia L.