Our Story

In Taiwan, jelly isn't just a dessert — it's a lifestyle. Our Taiwan-style tea jelly, fruit jelly, and coffee jelly have a uniquely smooth, delicate texture that's completely different from the firmer, bouncier Jello commonly found in the U.S. Taiwanese jelly is silky, lightly sweet, and designed to blend naturally with drinks and desserts.

And just like boba, adding jelly to drinks is incredibly common in Taiwan. From green tea to winter melon tea, from milk tea to iced coffee, you'll find jelly mixed into beverages everywhere — tea shops, cafés, night markets, and even convenience stores. For many Taiwanese people, jelly in drinks is just as familiar and beloved as pearls in bubble tea.

HeySweet was created to bring these traditions into modern living. By blending natural ingredients with innovative techniques, we've transformed classic Taiwanese recipes into convenient brown sugar jelly cubes — easy to use, versatile, and true to their origins. We also use premium Taiwanese black brown sugar, rich in natural molasses, to add a deep caramel aroma and flavor that's complex rather than overly sweet.

Whether you're looking for the refreshing feeling of summer or the cozy sweetness of tradition, our jelly bridges past and present, offering an authentic taste of Tainan and Taiwan.

We'd love to hear about your experience with HeySweet and hope to share many sweet moments with you.

Julia L.